An Account Manager is meant to help keep your project on track in conjunction with the Project Management team.
While a Project Manager might help keep track of the progress of a development team, an Account Manager is your trusted technology advisor throughout the entire process. Whether it’s clarification, optimization, or even just someone to lend an ear, your Account Manager’s main focus is to make sure your project is a success, and that you’re happy throughout the process! Here are 10 reasons you need an Account Manager:
1. Someone to Listen
First and foremost, your Account Manager is there to listen and understand the project you are visualizing and hoping to bring into reality. Their goal is to take your vision and ensure that when the project is done, that you are left satisfied and ready for implementation.
2. Someone to keep you organized
One of the key strengths of an Account Manager is possessing the ability to keep track of deadlines, milestones, meeting notes, expectations, and scope of a project. In order to do this, the Account Manager will need to execute tasks while keeping you, and themselves, incredibly organized in the process.
3. Someone to hold you accountable and keep you on track
In an ideal world, tasks always get done on time, deliverables are completed early with enough time to edit, and milestones are met ahead of time. Unfortunately, this rarely happens without someone holding you accountable to these deadlines. A great Account Manager will make sure to check in to see if you have met your deadlines and see if there is anything they can do to help. An excellent Account Manager will proactively reach out to you to make sure that you are on track to meet your deadlines, and offer solutions to any blocks you might have in the process.
4. Someone to deliver success
Oftentimes, we are quick to pull the trigger on a product, or solution, that will hopefully help out a current pain point. While we think this quick fix should solve all our problems, sometimes we discover that the problem might run much deeper. An Account Manager will make sure to ask enough questions and understand the entirety of your issue. At this point, an experienced Account Manager will be able to identify the root of your issue, and will suggest the best, most complete, solution possible while making sure you are setup for success.
5. Someone to stand up for you
I’m sure at some point in your professional career, or even personal life, you felt like your voice was not being heard against an organization or company you were partnered with. It’s the duty of an Account Manager to make sure your concerns are heard, your questions answered, and your feedback accounted for.
6. Someone to share the task load with
Handling product launches, year long projects, or a software implementations can seem daunting on your own. Your Account Manager is there to be someone you can trust to make sure you’re not alone. They’ll always be there to bounce ideas off of, keep you on track for your projects, and, in a worst case scenario, act as a shoulder to cry on. Your Account Manager is your co-pilot through this journey, and their aim is to always be there for you.
7. Someone with whom you can solve problems
Speaking of sharing the task load, your Account Manager is there as a member of your brainstorming team. Thinking of a new feature request, customized solutions, or a process improvement? Your Account Manager is your best go-to resource!
8. Someone to remain calm during the tough moments
If you ever have a critical issue, or need something done yesterday, your Account Manager can manage your escalations, and make sure they get handled as quickly as possible. Depending on the organization you work with, your Account Manager is available to you day or night, rain or shine, to make sure you get everything you need to be successful. In addition, your Account Manager knows how to handle your escalations, or quickly approaching deadlines, while staying calm and collected. If you’re ever in a panic, you know who to call!
9. Someone to mediate
Account Managers are fantastic at making sure your team is all on the same page. After all, if there is not a uniform vision on your side, how can the organization you're partnered with ensure a successful outcome? Because of this, Account Managers are there to quickly check-in with your team members to clarify, suggest, and manage your entire team’s expectations, and if there’s ever a discrepancy, they’ll be there to walk you through a compromise.
10. Someone to take ownership
It’s easy to get caught up in the bulk of the project work. While it’s important to stay focussed on the task at hand, it’s nice to have someone to manage your scope, to keep track of contract details, someone that you can hold accountable, and also remind you when your partnership is coming to a close (and help you renew if it makes sense).